Multi-Channel Marketing: How Direct Mail Can Work for You
Technology, customer expectations and the current economic forecast all deeply influence the construction of modern marketing campaigns. Now more than ever, it is critical to reach consumers at the right time and in the right way. In a marketing age where social media often takes the spotlight, more traditional marketing channels can be unfortunately ignored. However, research proves that Direct Mail is still very effective in attracting and retaining customers than many social media tools. By using Direct Mail, marketers can make their campaigns stronger, more targeted, and more measurable – in fact, JupiterResearch reports that marketers who integrate Direct Mail with their other marketing channels can boost revenue nearly four-fold. In this session, attendees will explore how Direct Mail complements the latest digital tools and works with other marketing channels to boost brands and sales revenue.
Key Takeaways:
- Learn how about the innovative new Direct Mail designs
- Find out how to effectively blend Direct Mail with various advertising channels to boost customer acquisition and retention.
Special Guest: Kathy Earl
A Sales Specialist for the United States Postal Service, Kathy Earl has worked in the mailing/direct marketing industry for 15 years, and has 20 years sales experience. Equipped with a strong background in sales and an ability to analyze customer marketing needs, Kathy enjoys sharing her marketing experience with clients to maximize their integrated marketing communications strategies.
Prior to coming to the Postal Service, she held various positions with the international mailing company TNT Express Worldwide, including Senior Account Executive, Major Account Manager and Director of Customer Service.
Kathy lives in Sandersville, Georgia with her husband David a college instructor and their two daughters, Nicole and Jordan. In her spare time, she enjoys spending time with her family, baking, making crafts or just playing outside. She also enjoys reading and increasing her education.
Kathy graduated from the University of Georgia with a degree in Journalism and is planning to obtain a Master’s degree from the same institution.
Contact Vicki Mills at 478-335-7681 or rsvp@aafcentralgeorgia.org
April 23, 2009
11:45am – 1:15pm
Cox Capitol Theatre
382 Second Street
Members: $15.00
Non-Members: $25.00
Students: $10.00
Sponsored by:
