Building a Strong Digital Media Foundation
A Program of the Marketing Matinee Series
Pulling the trigger on a digital campaign without a solid foundation is a recipe for failure. Prior to considering what new media channels work for yourself or a client, it’s important to analyze the Digital Media Marketing Pyramid and make adjustments before layering digital media strategy on top of the existing foundation. This program will focus on the importance of having a sticky website, social media best practices, owning your online presence and more.
Thursday, August 25
11:45am to 1:00pm
Luigi’s Bistro
Downtown Macon
RSVP by Friday, August 19 for an Early Bird Discount
$12 members // $18 guests
RSVP after Friday, August 19
$15 members // $21 guests
rsvp@aafcentralgeorgia.org or online
Featuring Guest Speaker Geoff Halsema
Geoff Halsema is the author of 30 Days to Digital Media Expertise and Vice President of Goodway Group, a leader in the digital media space. With a spectrum of experience in broadcast, print and online media and deep expertise in sports/event marketing and automotive account management, Geoff has worked at several agencies along the way like Bozell, Bates, Young & Rubicam, Martin Agency and Deutsch. From Hyundai to Cadillac, from Lincoln-Mercury to Saab, Geoff worked to move the business forward for almost every auto brand and their retailers (and made many friends and memories along the way).
Geoff is proud to be a Florida Gator where he received a BS in Advertising. Geoff lives in Johns Creek, GA (Atlanta) with his wife and three children.
Thank you to our official location sponsor
* No cancellations or refunds after Friday, August 19. Please pay in advance or at the door. We accept PayPal in advance by sending funds to info@aafcentralgeorgia.org. We accept cash, check and charge at the door. Invoicing is not available.
