The ADDY® Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY® competitions. The mission of the ADDY® competition is to recognize and reward creative excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition. Entry in your local ADDY® competition is the first step toward winning a national ADDY®.
Entering the ADDY® competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness.
Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. In each category, a GOLD ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
The Student ADDY® Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY® Awards, the Student ADDY® Awards recognize and reward creative excellence by students.
2012 ADDY Competition Specifics
Rules and Categories Professional Student
How to Enter
Please read the AAF Central Georgia ADDY entry tips carefully before submitting your entry.
Click HERE for entry information and link to enter the competition.
ADDY Events
ADDY Award Presentation on Tuesday, February 28 from 5:30pm until
Entry Deadlines
Friday, January 13 ADDY Entry Deadline
Professional ADDY Entry Pricing
Member, Campaign $85
Member, Individual $65
Non-Member, Campaign $115
Non-Member, Individual $95
Add $10 late fee for entries entered online after January 13 at 5:30pm
Professional ADDY Incentives*
Enter five (5), get one (1) more entry free.
Enter seven (7), get two (2) more entries free.
Enter ten (10), get three (3) more entries free.
Student ADDY Entry Pricing
Member, Campaign $35
Member, Individual $20
Non-Member, Campaign $50
Non-Member, Individual $35
Add $10 late fee for entries entered online after January 13 at 5:30pm
Student ADDY Incentives
Paying university or company receives sponsorship credit on all ADDY marketing material.
$500 sponsorship receives twenty (20) Student ADDY entries.
$1,000 sponsorship receives thirty (30) Student ADDY entries.
Local Only Category Pricing
View a list of available categories, by clicking here.
Member, Campaign $35
Member, Individual $20
Non-Member, Campaign $50
Non-Member, Individual $35
Add $10 late fee for entries entered online after January 13 at 5:30pm
ADDY Presentation Tickets
Member, Advanced $10
Member, At the Door $15
Guest, Advanced $20
Guest, At the Door $25
ADDY Program Advertising
1/3 Page Ad $35
Entry Forward
Forward a Silver Winning Entry to the District 7 ADDY Competition $95
Deadline to forward is Wednesday, February 29
*Entrant must designate which entries are free and which are paid. Any entrant winning a Gold ADDY from a free entry is responsible for paying the District 7 ADDY forward fee. AAF Central Georgia is not responsible for the forward fee on free entries. To earn free entries, entrant must pay in full for five, seven or ten+ entries and cannot count other free or traded entries.
