The ADDY® Awards is a prestigious, three-tier advertising creative competition. Entries are first judged at the local level (AAF Central Georgia). Winning entries are judged again at the District level (AAF District 7). Entries winning at the District level go on to compete at the National level. Winning at any level is a huge honor.
Local Only Categories celebrate the finer points of our craft in our own market. All local only entries can neither be entered in any other AAF Award show, regardless if it is in a different category, nor be entered in any other category in this show. These local-only category entries are not eligible for Best of Show, and ARE NOT ELIGIBLE to roll up to the District or National Level. If you have questions about the AAF Central Georgia Local Only ADDY® categories, please contact info@aafcentralgeorgia.org.
Back Burner
The Back Burner is the place where you keep all that awesome creative you did that the client didn’t buy. Whether it is the original version (before the client made edits) or a concept that never came to light, Back Burner creative is some of the best in the business!
78A: Back Burner – Electronic (TV, Radio, Audio Visual)
78B: Back Burner – Interactive
78C: Back Burner – Print (Newspaper, Magazine, Direct Mail, Collateral)
78D: Back Burner – Campaign (Two or more of any of the above)
Out of Market
You are the owner, marketing or creative representative of a business located right here in Central Georgia, but you hired a creative firm located outside the market. You still deserve some local recognition for a creative job well done. You are welcome to enter your work in the Out of Market category as long as it is original and created solely for the use of your business.
78E: Out of Market – Electronic (TV, Radio, Audio Visual)
78F: Out of Market – Interactive
78G: Out of Market – Print (Newspaper, Magazine, Direct Mail, Collateral)
78H: Out of Market – Campaign (Two or more of any of the above)
