On the national level, American Advertising Federation fights to protect the rights of the marketing and advertising industries. Working with lawmakers on all levels of government, AAF is able to stand up for all of us and impact legislative decisions that would be detrimental to our members on a local level.
AAF is currently working on a number of issues. Below are a few highlights. For a full list of current government affairs activities, please visit http://www.aaf.org/default.asp?id=168.
Media Influence on Children
Legislation is currently on the table that calls for increased scrutiny of the types and amount of media children see including advertisements. AAF believes that there is already increased scrutiny for children’s media.
More: http://www.aaf.org/default.asp?id=346
Environmental Marketing
Over a decade ago, the Federal Trade Commission (FTC) developed “Green Guides” to help aid in the truth and substantiation of advertising claims. The FTC wants to revamp these guidelines, however, AAF feels that “the advertising industry’s self-regulatory standards requiring truth and substantiation already apply to environmental advertising claims” and that further influence from the FTC would have a negative effect.
More: http://www.aaf.org/default.asp?id=867
Commercial E-Mail
Increased concern about spam and the influx of commercial e-mail has the government looking at increased e-mail laws. AAF supports federal anti-spam legislation and disclosures. However, it opposed the mandatory opt-in requirements that are also suggested in this legislation.
